Think Before you Pink

October 21, 2007 at 8:34 am | Posted in Take Action | 2 Comments

Now that October is coming to a close I’m left with an empty feeling regarding the whole Breast Cancer Awareness month and the pink assault on my senses every time I turn around.   For several years there has been such an enormous focus on breast cancer awareness that we’ve become a pinkafied nation.  These days, during the month of October,  you can buy just about anything that has been pinkafied with the ruse that a portion of the sale of a product will go to support breast cancer awareness. 

The truth of the matter is corporate entities are using the popularity of the pink movement to get their name and brands out in the public eye without having to be really accountable for how much of the proceeds actually go to the cause.  How do they account for the huge sums of money they “donate”?  Do the merchants raise prices on their products so the new overage can account for their “donation”?  Are the pink pushed products those which promote healthy living?

If you have a chance before you pink yourself out this month, check out Think Before you Pink and get you mind really thinking about the pink movement and what it means to us as a consumer savvy generation.  Something that really stood out to me was this line “If shopping could cure breast cancer it would be cured by now.”  Gives you something to think about.



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  1. This is great! I hate all the benefiting and shit. It is crazy. I wish it worked that way. I wish it were so easy and I could just buy some cheerios in a pink box and POOF! Even if a million people do it…it just doesn’t work that way.

    i love this post. you are brilliant. As usual.

  2. Thanks for making me think!

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