Driver Eight

Jumping on the Band Wagon

A few years ago I wrote a post entitled “Think Before you Pink” regarding the explosion of pink-based products in the month of October which is breast cancer awareness month.  I have mixed feelings about how much money actually gets to organizations for  research and how much winds up in the corporations back pocket.  I wondered how many companies simply slap a pink label and ribbon on their product with the false pretense that consumers are doing good.  Especially products like Secret Deodorant which contains aluminum which is thought to be a cause or catalyst of breast cancer.

This year I have a different perspective on the issue as a friend of mine has been diagnosed with breast cancer.  She is the first person I know to have cancer.  She is a few years younger than my 42 years and has two small children.  She is a smart, funny, strong woman with an excellent support network around her to help fight this battle.  And so this year I will don my pink armor for her and step up to the front lines and stand to fight with her, as best I can, and I will pink this year.  I will pink smartly and often and I urge you to do the same.